Ooni Singapore - Content Bank Photoshoot

This photoshoot was produced to create content specifically for their Asian stakeholders and distributors, ensuring representation and relevance. These images were then incorporated into their global image bank, providing distributors worldwide with access to culturally diverse visuals, departing from the previously predominant Caucasian-centric imagery. The shoot took place in four different settings, showcasing everyday scenarios where the Ooni pizza oven can be enjoyed: from casual backyard gatherings and condo rooftops and balconies to camping adventures with friends and family staycations. This endeavor was aimed at fostering inclusivity and embracing diversity within the brand's marketing strategies.

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