PROJECT TEAM
Executive Producer - Bianca Arreola
Project Manager - Gelleen Esposo
Production Assistant - Kyra Dimauunahan
BTS Photographer - Coby Canlas, JC Garcia
Photographer - BJ Pascual
Production Designer - Albero Creatives
Emma Sleep tasked Backyard Productions with developing a groundbreaking campaign featuring two major endorsers, Small Laude and Anne Curtis. Drawing from ideation through pre-production to final execution, Backyard Productions conceived the concept of "The Mattress of the Superstars." With seamless collaboration among team members, we brought this vision to reality, crafting compelling brand campaign materials that capture the essence of luxury and comfort embodied by Emma Sleep mattresses.
